Landing page and microsite management
With Drupal, current and future online marketing measures can be implemented easily and flexibly, such as the creation and management of landing pages or microsites. This is essential for search engine marketing (SEM), display, PPC and email marketing. This means that all of these digital marketing measures can be operated directly from a single platform, with which the web editors are already familiar, without having to use additional services.
Support for search engine optimization (SEO)
Defined measures for search engine optimization can be implemented easily and purposefully with Drupal. There are many ways to set up flexible and dynamic URL structures for campaigns. Structured data such as keywords, meta descriptions, XML sitemaps, Schema.org, Facebook Social Graph, Twitter Cards and many more can also be integrated.
Community and storytelling
Drupal is the perfect platform to build or expand an online community around your offer. Blog entries and news can be easily created and displayed and filtered dynamically and thematically using a powerful tagging system. Appealing integration of the image and video content and appealing user guidance make it possible to significantly increase the user experience. The individual contributions can be commented on by users, whereby the website editors retain control at all times and can share the contributions on the social media channels.
Social media, push channels & CRM integration
For digital marketing and storytelling, it is essential to integrate the various planned communication channels into the concept right from the start. This is the only way to ensure that the stories can be communicated uniformly on all channels. Drupal offers options here to serve the various channels and to integrate them uniformly. These can be social media channels such as Facebook, Youtube, Twitter or Snapchat, but also e-mail and the integration of CRM software or other third-party systems for marketing measures.